Tissot opens his first shop in French -speaking Switzerland: we were there

After Zurich, Zermatt, Lucerne and Interlaken, the brand based at Locle A Finally opened his first shop in French -speaking Switzerland. If the inauguration was taking place this Thursday, Tissot has taken up residence for rue de Bourg, in Lausanne for several months.

It was with great pride that the Neuchâtel watchmaker inaugurated its new setting this Thursday in Lausanne. An address that watches connoisseurs will easily find, since they are former swatch premises, which has moved its shop a few meters further.

After an ephemeral pop-up store at the end of 2024, then large redevelopment work, the new Tissot store finally opened its doors to the public in early April, before an inauguration on May 8. His fifth store in Switzerland. The very first in French -speaking Switzerland.

Not for lack for the brand founded in 1853 in the canton of Neuchâtel to have no less than 11,000 points of sale around the world, including 240 shops. But why did you wait so long to invest in French -speaking Switzerland, when we already find Tissot on the Champs Elysées, in Tokyo or London? And that New York alone already has three stores?

At Tissot, we defend this desire for expansion abroad (after all, the biggest markets are currently China, India and the United States). But pampering Switzerland remains essential in the eyes of this brand necessarily very attached to its roots and swiss made.

“We felt it was the right time”slips a source about the Lausanne store, without forgetting to specify that the choice of the location was played between Geneva and Lausanne, more touristy and carried towards the international than Neuchâtel.

It was ultimately Lausanne who won her on her Lake Geneva competitor. “Lausanne is an expanding city,” said a Tissot sales manager. In two words? “young, dynamic,” he summarizes. Like the values ​​dreams of embodying Tissot.

Without forgetting that, among its many sporting partnerships (cycling, motorcycle, hockey …), Tissot puts a lot on basketball. The watch brand has been a partner of the NBA since 2015. That’s good, the Vaudoise capital will welcome this summer – for the first time in its history – a basketball world cup, with the 16 best male U19 teams in the Vaudoise Arena.

Sports, young, innovative … But also, and above all, accessible. And this remains “priority”.

“This is the watch that we offer communions, diploma discounts, during important birthdays … It is a expensive watch, certainly, but which remains within reach of the middle class and that we keep for the whole life,” concludes Olivier Cosandier.