Mourning watchmaking –The Emperor of the Rolex made honey on the paradeplatz
René Beyer, 61, died suddenly. In 2019, he had unveiled his hives like no other in Zurich.
Posted today at 06:56
René Beyer represented the eighth generation of the family.
Alessandro Della Bella
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René Beyer, owner of the Beyer watchmaking-bijouterie, located in Zurich’s Bahnhofstrasrasses a stone’s throw from the prestigious paradeplatz, is suddenly died on Sunday, at 61, reports The “Tages-Anzeiger”.
Considered one of the oldest watchmaking in the world, the impressive boutique Has considerably shaped the face of Zurich’s Bahnhoftrasses, continue our Zurich colleagues.
In the small world of watchmaking, the history of the Beyer family is known. Matthäus Beyer laid the foundation stone of the Empire in 1760 in Donaueschingen, Germany. His grandson Stephan Beyer transferred the company and the name to Feuerthalen, to the canton of Zurich, in 1822. After a first branch in Niederdorf (ZH), Beyer Chronometry moved in 1877 to its current, well-in-sight, Bahnhofstrasse.
René Beyer took over the management of the company in 1996 and has perpetuated a unique tradition: Beyer is one of the few stores in Switzerland to offer both Rolex and Patek Philippe
Bees on the Credit Suisse roof
Less known: René Beyer cultivated a real passion for beekeeping. A few years ago, he opened the doors (on the roof of the building!) Of Son secret gardenwhere ten hives contained between 350,000 and 400,000 buzzing bees. It was there, far from the looks, that René Beyer, director of places representing the eighth generation of the family, installed his little personal treasure, we wrote in 2019. A feat that he had made possible by negotiating with Credit Suisse, then owner of the premises.
-The hives of René Beyer, on the roofs that dominate Paradeplatz.
DR
Discreet at first glance, René Beyer was inexhaustible when it came to evoking his improbable passion. “I took lessons to learn the job. Originally, the watchrs were peasants. I wanted to organize a thirst that would end up on the bahnhofstrasse, but the state advised it to me. I then planned to raise quail, but I wanted an original designation, which was not the most compatible. So I opted for bees. The green side of the project pleased Credit Suisse. “
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To feed his protégés, the watchmaker-chicker had thought of everything, going so far as to offer flowers to all his neighbors so that his bees can varish.
It was there, in a setting that felt the jackpot at Monopoly, that René Beyer and his bees produced one of the most expensive honeys in the country. Not found in trade. “A third party for friends, a third for customers, a third party for employees,” he said in a wink.
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