More than a hundred million euros, 102 million specifically according to data from the football Money League 2025 on the 2023-2024 season. This is what its sponsors to the cumulation of all reports to Olympique de Marseille. They weigh a little more than a third of the operational turnover (that is to say, excluding transfers) of the Phocaean club.
It is a growing sector, which naturally depends on the sporting results of OM and its presence on the European scene; The return to the Champions League will contribute to progression. Marseille has the advantage of its unwavering popularity and fervor of its fans, a certain asset for brands to enhance sponsorships and create stories and content around the association.
OM has 18 partners on 3 hierarchical levels
The club has three levels of prioritization of its main sponsors. At the top, the two major sponsors that are the equipment supplier Puma and the CMA CGM shipowner. The first produced the jerseys and technical equipment, the second appears at the front of the tunics. With the German brand, the deal is estimated at 25 million euros annually and 8 million for the others, more or less according to performance premiums and royalties on sales of derivatives.
Next come the premium partners in six: baker, CEPAC, gold and platinum, Parions Sport, Randstad, sublime Ivory Coast. Finally, the ten official partners-Cébé, Coca-Cola, EA Sports, Holy, Intersport, McDonald’s, Free, Onet-, three of which (the Namer of Ligue 1, McDonald’s, the telephone operator Free and the English ready-to-wear brand, Paul Smith) were committed to this season.
In the cumulation, Olympique de Marseille has eighteen business partners for the only professional male team. And more to the addition of the brands associated with the CSR program of the club is the thirteenth man or those who support the female team, even if for the majority, they are the same as those behind Roberto de Zerbi and his players.
