Netflix is testing an artificial intelligence interface (AI) generative to its menu to allow subscribers to describe the program they are looking for in everyday language, a first that could be a school.
‘We want you to be able to discover programs or films using conversation sentences, “said press briefing, Elizabeth Stone, technical manager of the streaming giant. ‘For example: I want (see) something funny and rhythmic’, she took as an example of a request, ‘or something scary, but not too much, and a little funny too, but not to the point of laughing.’
Just as is the case for AI assistants such as chatgpt or gemini, ‘This sentence will generate results on the platform, said the manager about this new feature, during the test and which will be offered to more users from this week’.
Until now, a subscriber could only research with the title of a program or by typing information such as the name of an actor or a director, even the gender of the content. This novelty is currently available in an optional test version only on the Apple operating system, the iOS. ‘It is not planned to deploy it more widely at the moment,’ said the group. It is part of the overhaul of the platform home menu, unveiled on Wednesday, which makes navigation easier, especially access to research, but also more reactive.
Netflix will in particular interpret ‘more signals such as the trailers you look at (that day), or what you mentioned in a search’ to personalize in real time the content suggested in the menu, detailed Elizabeth Stone. At the longer term ‘, the conversations in the chatbot’ will be used ‘as a personalization tool,’ but this is not the case currently ‘, described the company of Los Gatos (California). The use of the generative AI will take advantage of the huge Netflix catalog, likely to find a film, a series or a non -fiction program likely to meet the expectations of users.
A survey carried out in 2021 by the Cabinet Horowitz Research had shown that 44% of respondents often had trouble finding something to look ‘on streaming platforms. To date, none of the other major online video services has a content search interface in everyday language.
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