This is now done as part of new products developed jointly. Belgian consumers will be able to discover chocolate chocolate gold, available in milk chocolate and white chocolate, with pieces of Lotus Bakeries Biscoff. “”By combining the unique taste of Côte d’Or the original with the crisp cookie Lotus Biscoff, we strengthen what is already excellent “estimated the Belgian Dirk Van de Put, CEO of Mondelez International. “”Two Belgian icons unite “added Marcin Dobrock, director of Mondelez Benelux, whose desire is to reach a billion euros in turnover by 2030.
Speculoos until 2021
Mondelez intends to grow even more with an penetration rate of 80 % in Belgian homes by 2030, against 70 % today. This chocolate Côte d’Or with pieces of Biscoff – Speculoos until 2021 – must contribute to it. Likewise, for Lotus Bakeries, it’s an additional step “for the realization of our global ambition“Explained Jan Boone, CEO. The Biscoff must indeed become the 3rd most consumed cookie.
The presence of its flagship product in chocolate shelves will therefore allow you to reach other consumers than the only lovers of cookies. On a European scale, Biscoff is, this time, associated with Milka, with the exception of the United Kingdom where the Cadbury brand is the support.
“As an Occidental, everything chocolate maker dreams of having trees, a farm or a partnership”
Biscoff, it must be remembered, is also available in spread and ice paste. Again, Lotus Bakeries wants to expand its horizons for sale for ice cream sold since 2019 in five European countries and the United States. last March, the Belgian group decided to move up a gear, still as part of its partnership with Mondelez.
The action has lost its superb
It is however via the Froneri company, the second world producer of ice cream and partner of Mondelez, that the rapprochement was carried out. It was from 2026 that FRONEERI (Mövenpick, Frisco, Pirulo in clean brands) will start production, marketing and sale of Biscoff ice cream in new European countries, with a gradual expansion to other destinations in “Time wanted “.
“The partnership with Froneri will open new opportunities for Biscoff, allowing us to take advantage of their vast expertise in product development, their knowledge of the market and their advanced expertise in the sector “, had then declared Jan Boone.
Easter eggs are more expensive this year: up to 120 % for certain brands
The Lotus group is also known for the spectacular growth of its action, whose course had increased from 1200 to 12,580 euros in ten years. Since that higher reached last October, the action has lost its superb. From sliding in slide, the title fell at 7,570 euros in early April, with however a solid recovery since then to reach 8,900 euros.
Related news :