Apple Watch, long praised for its Careful aesthetic and its technical capacitiesknows a clear withdrawal. According to the latest data, its sales fell from 19 % in the fourth quarter 2024a signal worrying for Apple.
News too limited to convince
One of the most anticipated launches, the Series 10disappointed. Announced with the promise of a sensor of blood pressureshe finally contented herself with a simple housing enlargement. The processor has not evolved, Apple having kept the same food unit as the previous versions. This lack of renewal has weighed heavily in the results.
The absence of an affordable model slows down the demand
According to the report of Counterpoint Research2024 marks the second consecutive year withdraw for Apple in the field of connected watches. For Balbir Singhthe absence of a new model Watch se at affordable prices strongly contributed to this decline. The Series 10 did not arouse enthusiasm, and the range Watch Ultra still has no successor.
A rebound still possible thanks to the new models to come
Apple prepares the launch of renewed versions of its models With et Ultra 3which could promote a recovery. Leaks evoke a Se 3 with a plastic casedesigned for reduce costs. An initiative that already divides within the company.
A major innovations still to come?
Apple continues to explore ambitious technological tracks, such as adding a glucose sensor. But such development will require several more years. The Series 10, for its part, would have integrated a mysterious sensor never exploited in the final version, leaving doubt about its objective.
Despite the current difficulties, the brand remains expected at the turn. Apple will have to offer tangible advances To relaunch its connected watch and meet the growing expectations of the market.
I am Samuel Le Goff, at the head of Menow.fr and father of two children. At 38, I have been sailing in the world of computer science for over 14 years, recently specializing in high-tech content and gaming. My mission? Share practical advice and insights in technology, with a touch of honesty and authenticity, as if I were talking to friends.
