The price of the latest MacBook M4 is already falling on Fnac for French Days

[Deal du jour] released earlier this year, the new MacBook Air M4 is already seeing its price melt for French Days. A welcome drop for such a recent model that is one of the best choices Laptop level.

Apple is used to controlling its prices with a certain rigor. In general, you have to wait for months before seeing the latest Apple products on promotion. However, on the occasion of the French Days 2025: the latest MacBook Air M4, released in March, already undergoes a first big price drop.

Displayed at € 1,191 when it was released, the 13.6 -inch model benefits from € 100 reduction on Fnac and today goes to € 1,099.

What is this MacBook?

Presented in March 2025, the MacBook Air M4 capitalized on the historic forces of the range: lightness, autonomy and minimalist design … at first glance, no difference with the old generations. It is under the hull that the main novelty of this model is hidden: namely, the addition of the M4 chip, succeeding the already efficient M3.

Points forts

Down (and unbeatable) prices
Two -day autonomy
Always very successful design (with a super blue)
The M4 chip is a promise for the future

Weak points

The 512 GB option is expensive
We would like a 60 Hz LCD screen better

This new generation promises better energy performance and above all a notable boost for uses related to artificial intelligence, thanks to an improved neural engine (+30 % IA performance according to the first tests). In daily use, gains in front of the previous M3 model remain discreet for the majority of users. The most tangible evolution lies mainly in multitasking versatility, thanks to the 16 GB of RAM by default (a decision already made for M3 models some time after their release).

Apple MacBook Air M4 // Source : Nino Barbey / Numerama

The screen remains a 60 Hz LCD, certainly very good, but a little dated against the current standards of the high -end. On this generation, Apple, however, makes an effort on the camera which now offers a Center Stage function to follow the subject – which can be useful during group call for example.

At this price, is this MacBook Air M4 a good deal?

At 1,099 euros, the MacBook Air M4 is an extremely relevant choice for anyone looking for a reliable, enduring and sufficiently efficient laptop for intensive multitasking, without entering the very specific field of gaming, mounting in very high resolution or 3D design.

Its two -day autonomy, its format and fluidity deserve the investment. However, some concessions remain: no technological big leap on the screen, an initial storage limited to 256 GB, and costly personalization options that quickly cook the budget.