Present at the Gitex Africa since its first edition, Morocco Telecom has registered its 2025 participation in a dynamic of continuity and projection, aligning local innovations and global standards. The group exhibits innovations at the crossroads of connectivity, cloud, cybersecurity and artificial intelligence.
Maroc Telecom wishes to make the mega meeting of continental tech a privileged theater of its innovation strategy. Centerpiece of its stand this year, the MT Cloud platform illustrates the will of the operator to support companies, small and large, in their migration to secure and efficient digital environments. It offers a set of managed services organized around three poles:
Cybersecurity, infrastructure and productivity.
From tools for backing up and managing access to collaborative messaging, through advanced SD-WAN or DNS protection solutions, Morocco Telecom is associated with the biggest names in IT.
The emphasis is thus placed on the simplicity of use, the automation of complex tasks and the reinforced safety of flows and data. That’s not all, because, for the occasion, Morocco Telecom reveals “Injoy”, an entirely digital mobile offer, designed to respond to the uses of an ultra-connected youth. Accessible from 59 dirhams per month, this flexible offer allows users to compose their own package-freely adjusting the internet volume and call hours-via a mobile application or the dedicated web portal.
-Without commitment, with free delivery of the SIM card and an online customer service, Injoy is distinguished by an autonomous, customizable and fluid experience, up to international standards in terms of digital telephony. Another strong point of this 2025 edition is the partnership with Zoho, the Cloud software suite is now at the heart of the operator’s B2B offer. Five applications are offered exclusively by Morocco Telecom, from Zoho Crm to Zoho Books via Zoho Creator or Zoho Workplace.
Objective: democratize access to integrated, scalable and fully accommodated professional tools on the cloud.
In addition, Maroc Telecom presents the very first interactive human avatar based on artificial intelligence in Morocco. Designed like actress Ibtissam Laaroussi, this avatar, projected in hologram, welcomes, informs and guides visitors in a fluid interaction, in Arabic, French and English. The avatar combines vocal recognition, natural language treatment and conversational.
Elimane Sembene / Eco inspirations
