As part of the celebration of its 25 years of presence in Morocco, the Bugshan Maroc group, a subsidiary of the Bugshan Arabia International Conglomerate, inaugurated its new head office and Hyundai Showroom in Bouskoura with great fanfare.
A structuring step in the history of the group, and a strong signal sent to the national and regional ecosystem: Bugshan Maroc accelerates its development, capitalizes on 25 years of strategic partnership with the Korean manufacturer Hyundai Motor Company, and is more positioned as a central player in the mobility of tomorrow.
A long -term vision anchored in Morocco, turned towards Africa
Since 2000, Bugshan Maroc has embodied the development vision of the Bugshan group on the national territory. Present in key sectors such as automobile, real estate, FMCG, distribution or hotel industry, the group has established itself as an essential multisectoral player, combining operational excellence, sustainable innovation and value creation.
Today, with more than 1,000 employees, 40 points of sale in 30 cities in the kingdom, and a turnover exceeding $ 420 million, Bugshan Maroc is strengthening its role in the national economic fabric and is preparing to become a strategic platform for North and West Africa.
An infrastructure thought for excellence that meets the group’s ambitions
The new headquarters, located on a 28,800 m² site built, embodies the group’s performance and sustainable vision. From an overall investment of 300 million dirhams TTC, it brings together on the same site:
- A new generation showroom that can accommodate up to 20 vehicles
- An after-sales service area on 2 floors capable of treating more than 40 vehicles/day, including a self-service space for 8 vehicles
- 86 workstations (38 in mechanics, 48 in bodywork)
- 4,302 m² dedicated to the bodywork workshop, 5,110 m² for the mechanical workshop, as well as 1,368 m² reserved for after-sales service teams. This last zone also incorporates a modern training room, designed to support the skills of technical teams on the most recent technologies according to the manufacturer’s standards.
- 1,400 m² of surface dedicated to storage of spare parts
- 200 employees mobilized to offer optimal quality of service
Online with the group’s environmental commitments, the headquarters are equipped with 540 solar panels, ensuring 50 % of its energy needs thanks to an annual production of 318,600 kW, as well as a wastewater treatment station with a capacity of 100 m³/day, contributing to sustainable resource management.
A prestigious event, a reflection of regional influence
The official inauguration was held in the presence of high personalities, in particular:
- The president of Hyundai Motor Company for the Middle East & Africa region
- The president of the Bugshan Arabia group
- The Director General of the Bugshan Maroc group
- Representatives of embassies, public institutions and key economic actors
This ceremony highlighted the local anchoring and the international dimension of the group, thus strengthening the links between Morocco and its strategic partners in the region.
A strategic partnership with Hyundai Motor Company
The inauguration of this new headquarters is also an opportunity to celebrate 25 years of a solid and fruitful partnership with Hyundai Motor Company, now the 3rd most sold automobile brand in Morocco. This partnership has enabled the Korean brand to win permanently on the Moroccan market, with innovative campaigns, an expanding network and a constant improvement customer experience.
« Today we are celebrating a story of success built on sincerity and quality, at the service of the aspirations of Moroccans. This new seat marks the start of a new chapter for our group – a chapter based on innovation, sustainability and a vision turned towards the future. We are not only looking at the path traveled with pride, but also the one who awaits us with confidence and enthusiasm. »
– Mr. Khaled Bugshan, president of the Bugshan group
« This inauguration marks a new step in our strategic roadmap. Morocco is at the heart of our regional development, and we firmly believe in its economic and human potential. This new seat embodies our long -term commitment, our faith in local talents, and our desire to sustainably support the transformation of the automotive sector with Hyundai by our side. »
-Mr. Khalil Sheikh, vice-president of the Bugshan group
« This new headquarters is much more than a real estate project. It is a reflection of our deep commitment to the kingdom, and of our desire to make Morocco a nerve center of our growth in Africa. With Hyundai, we share a long -term vision, where innovation, service and sustainability are at the heart of our action. » – Mr. Obada Nasser, Managing Director of the Bugshan Maroc group
“At Bugshan Automotive Group, we have the honor to bring the vision of the Bugshan group in the automotive sector in Morocco. For 25 years, we have supported Hyundai’s rise in power on the national market with a performance -based approach, customer proximity and innovation. This new headquarters marks a new era for our activity: that of a more modern, more durable and resolutely turned to the future network. »»
– Mr. OSSAMA BERRADA, Managing Director of BUGSHAN AUTOMOTIVE GROUP
« We have been proud of the strategic relationship that has united Hyundai to Bugshan Maroc for 25 years. This new site illustrates our common ambition: to offer an excellence customer experience, while consolidating our leading position on the Moroccan market. »
– Mr. Saad Bezzate, Managing Director Hyundai Morocco
