Perfume of Saharan fabrics, rustling of embroidered malhefs and golden radiance under the spotlight. On this second day of the 25th edition of Caftan Week, Marrakech metamorphosed into a Saharan mirage, vibrating tribute to a heritage rooted in the depth of the Moroccan desert. A press conference rich in emotion and artistic commitment set the tone for an anniversary edition like no other.
This year, the desert is no longer a simple backdrop: it becomes the frame of the story. Under the evocative theme ” Sahara, inheritance in sewing The guest creators drew from the mineral and celestial soul of the south of Morocco to revisit the caftan with poetry and daring. Moving dunes, silent oasis, starry sky: everything inspires and dresses. Each piece revealed is a woven verse, a hand -sewn memory.
Ichrak Moubsit, Director of publication of the magazine women of Morocco, behind this week of eastern haute couture, recalled it with a palpable emotion: “ Caftan is not a simple parade. It is an institution. A mission. An act of cultural transmission ».
After four years of silence imposed by the pandemic, the return of Caftan Week is a rebirth, a reaffirmation of the role of this event as a living showcase of Moroccan craftsmanship. Zineb Taimouri, executive director of the magazine, said with pride that this edition is much more than a jubilee: “ It is a quarter of a century of refinement, glamor, ancestral customs and renewed creativity. The Moroccan caftan has crossed borders, becoming a dress of the soul carried by women around the world ».
In a setting inspired by the Sahara, Toni Breiss, creator of luxury experiences on an international scale, underlined the artistic scope of the event, evoking a ” living theater »Where each silhouette tells a nomadic legend. The show promises to be magical, sculpted in the silence of the sands.
Far from a simple worldly show, Caftan Week puts at the center the craftsmen, guardians of the right gesture and the immemorial finesse. Environments, seamstresses, weavers: all contribute to preserving a clothing heritage that goes beyond trends. “” Without them, we could never have made this habit shine. They are invisible hands behind the brilliance “Said Ichrak Moubsit gratitude.
-A particularly moving moment of the conference was the testimony of Lahoucine Ait El Mehdi, stylist and trainer of the young talents, returning to the emerging talents revealed during the Master class. “” What touched me is to see the Saharan heritage interpreted by youth. Some projects explore the environment, others rely on oral memory or even local female knowledge. A new generation emerges, daring and conscious “, She reiterated.
A vibrant tribute was paid to young creators, some of former students who have now become pillars of this artistic scene. A succession that Zineb herself helped to hatch, as a living proof of successful transmission.
In a context where intangible heritage is often subject to cultural appropriation, this edition is also intended to be an act of resistance. ” Caftan is a Moroccan word. A Moroccan creation. A collective memory to defend », Insisted the management of the magazine.
An important step was also taken with the official deposit of the term ” Caftan Morocco »To the World Intellectual Property Organization (OMPI), strengthening the international recognition of this identity piece.
The 2025 Caftan Week, in the splendor of its silver jubilee, is not content to celebrate the past: it prepares the future. Through each sewing point, each drape, each ornament, the Sahara becomes a muse. An arid and infinitely rich muse, to which today’s artists pay a vibrant and elegant tribute.
Far from being a simple fashion event, Caftan Week is a declaration of love to a plural, deep, and visionary Morocco. A Morocco sewn with inheritances, but turned towards the stars.
