Par Hajar Ben Hosain
tourism has become the first source of export revenue from Morocco, surpassing key sectors such as automotive, chemistry, food, IT and even oil. By generating substantial income, by attracting massive investments and creating many jobs, it stands out as a fundamental pillar of the Moroccan economy.
According to the recent Bulletin of the Exchange Office on the monthly indicators of external exchanges, travel revenues reached nearly 24.63 billion dirhams at the end of March 2025. Compared to the same period in 2023, these revenues recorded growth of 2.4 %, an increase of 579 million dirhams (MDH).
As for the trip of travel, its balance amounted to more than 17.62 billion dirhams, marking an improvement of 1.5 % compared to the same period in 2024. At the same time, travel expenses reached 7 billion dirhams, recording an increase of 4.8 % in annual shift.
According to the same report, the transfers of funds from Moroccans residing abroad established themselves at 26.22 billion dirhams at the end of March 2025, against 27.96 billion dirhams at the same period of 2024.
Read also: Tourism: a first record record with 4 million arrivals
In the first quarter of 2025, Morocco welcomed a record of 4 million tourists, an increase of 22 % compared to the same period of 2024. This strong crowd directly supported travel revenues, whose growth reflects the extent of the post-Cavid rebound and the rapid recovery of international trips.
This development is explained in particular by the mobilization of the Moroccan diaspora, the opening to new tourism markets, as well as by better air accessibility, made possible thanks to the increase in flight frequencies and the development of low-cost companies. Added to this are investments in tourist infrastructure and targeted promotion efforts, through digital campaigns and cultural events, which have reinforced the attractiveness of the Destination Maroc.
