essential
Faced with the wine crisis and climatic disruption, the company Oil’Inte Green, based in Villemoustaussou, structures a new ambitious Franco-Moroccan olocancan sector.
With climate change, the wine crisis has again settled in a worrying way in our regions. Many farmers are now turning to other productions, which require less water. The culture of the olive is one of the tracks envisaged, provided they structure the sector and open up real outlets. Admittedly, the production of olive oil is in deficit in France (4 % of consumption) but it would be risky not to guarantee a lasting circuit, from the olive tree to the bottle. The market is there, knowing that in 60 years world consumption has tripled.
Reinvent the olive sector in France
The company Oil’IVive Green, whose headquarters is in Villemoustaussou, was launched by Yannick Masmondet with the help of several investors. She is committed to reinventing the olive sector in France and has taken steps with Morocco, who is the 5th producer of olive oil in the world but who has a decrease in production in recent years due, still, of global warming. From April 21 to 25, CEO Audois was at the Moroccan agricultural fair in Meknes in order to sign an agreement with the interprofession of the Moroccan olive. The objective is to exchange technical data, training, market development with the French sector. A very official convention, under state protocol, was validated by Emmanuel Macron and King Mohamed VI during a visit to the French president in Morocco last February. In order to develop olive production in the two countries, Olives Avenir, emanation of Oil’ive Green, has gone through an articulated diplomatic phase around three axes: the Green 2030 generation program in Morocco, a green pact, and a strategic plan for the Africa candidacy, France becoming the Africa referent on the international market.
An order of 10 million olive plants
It is a first that a Moroccan body is thus associated with a French private company, not attached to a union and apolitical but supported by the two countries. “Now, everything will be accelerating. I have a work meeting on May 15 in Rabat. Olives Avenir will officially represent the French olive school in Morocco and important projects with INRA and agronomy schools will see,” says Yannick Masmondet. An order of 10 million olive plants, a coverage of 6,600 hectares, has just been signed with a nurseryman installed in Cognac, present in the capital of Oil’ive Green and which launches the first Franco-French plants. The cultivation will be effective in 2026 for a first production by 2029.
