The group But-Conforama Building on the franchise to ensure its development. His presence at the last Franchise Expo Paris lounge was already a sign. This is one more realization with the opening, on May 2, 2025, of a Conforama franchisee store, in Beaune (21). Its particularity? Not so much her 2600 m² sales surface but rather, to be the first opening made in franchise, in mainland France, for … seventeen years.
And if we have in mind that on the 180 stores Active Conforama, only 14 are exploited according to this model, including 10 in overseas, 3 in mainland France and 1 abroad, this gives one more idea of the exceptional nature of this inauguration.
Strong ambitions
Brief, Alexandra Bertrand et José Grunenwaldthe two franchisees, have a heavy responsibility on the shoulders: that of (re) demonstrate that the franchise model can be virtuous at Conforama. A responsibility all the more heavy as the openings remain rare, of course.
Thus, in 2025, the But-Conforama group, which had 349 BUT (134 franchise) and 180 Conforama (14 franchise) stores, aims to count on a dozen additional openings, 7 for goal and 4 for Conforama.
