Revolutionize Sauber in a power of F1: the Wheatley effect
In a revolutionary movement intended to transform the fate of Sauber into Formula 1, Jonathan Wheatley is at the head of a monumental change of mentality while the team is preparing to make the transition to Audi in 2026. Figure experienced, Wheatley, the former sports director of Red Bull, brings a wealth of expertise to his new role as team director, determined to propel the team F1.
With Sauber Language at the bottom of the manufacturer’s championship in recent years, Wheatley recognizes the arduous path that has been waiting for it, stressing that the damage to the Summer of Sport will be a gradual process spanning “years”. Responsible for orchestrating the Renaissance of Sauber before the long -awaited entry of Audi in F1, Wheatley is resolved in his mission to establish a winning state of mind within the team.
Based on his successful experiences at Renault and Red Bull, Wheatley underlines the need for a coherent and structured approach to raise Sauber’s performance levels. Highlighting the marked disparities between team dynamics at Red Bull and Sauber, Wheatley lights up the crucial role that a unified vision and a strategic plan play in the promotion of success in the fierce competitive field of Formula 1.
While Sauber is preparing for a new era under the banner of Audi, Wheatley attaches great importance to the assembly of a high caliber workforce rather than simple figures, stressing that the size of a team transcends its workforce. Indifferent to the current staff of Sauber personnel compared to his rivals, Wheatley defends a culture of excellence, teamwork and unfailing dedication such as the cornerstone of the realization of extraordinary exploits on the track.
While Sauber’s recruitment campaign is growing, Wheatley remains firmly convinced that sustainable transformation is a laborious process that is based on the development of good state of mind and ethics at all levels of the organization. Undeniably, the path of redemption for Sauber requires collective effort and an unwavering commitment to a shared objective of redefining the trajectory of the team in Formula 1.
In a sport where the margins are extremely thin and where success is reserved for tireless and visionaries, strategic acuity and the talent of leadership of Wheatley act as catalysts for the return of Sauber. While the countdown to the Audi era in F1 is gaining momentum, all eyes are turned to Wheatley and its transformative efforts at Sauber, ready to rewrite the story of the team and inaugurate a new chapter of triumph and glory in the rapid world of Formula 1.
