LWith small small white bells is under a bell. Lily of the valley wisely waits for the 1st, the 1is may. Like every year, stressed producers play the watch so that the strands of happiness arrive on time and in bloom. A tradition that remains well rooted in France, even if it loses a little ground.
Read also | Why do we offer lily of the valley on May 1ᵉʳ?
Read later
True to the calendar, the French interprofession of horticulture, the floristry and the landscape (Valhor) has just published the result of an annual study by Kantar with a sample of 7,000 homes. It turns out that 1.3 million households would have bought valley in 2024, compared to 2.3 million five years earlier. The overall sum overwhelmed, estimated at 19.4 million euros, has less decreased. And for good reason. The wave of inflation, which has swept over all consumer products, has not spared valley.
“In five years, the price of a pot sold at the start of our farm has increased from 3.4 to 4.40 euros, an increase of almost 30 %. But this year, he stabilized “explains Timothée de Valbray, whose father, at the head of the Pépinière Valbray, located in the Var, launched the production of lily of the valley in 1978. It now flows nearly 600,000 and prides itself on being the first European producer.
You have 47.6% of this article to read. The rest is reserved for subscribers.
