Apple has risen in the world’s first place in smartphones in the first quarter of 2025, according to new data published by Counterpoint Research. This is the first time that Apple has reached this position in a first quarterwith a global market share of 19 %.
The iPhone 16th, engine of Apple’s success
This success comes in despite the economic uncertainties, Apple having benefited from the launch of theiPhone 16e as well as excellent performance in emerging markets. Sold from 599 dollarsthe iPhone 16th was launched in March by Apple to replace the iPhone SE, the most affordable model of the brand.
Samsung in second position, slightly decrease
Samsung arrives in second position with 18 % market share, thus continuing its slow decline in relation to 21 % Registered in the first quarter of 2023. The Korean manufacturer experienced a difficult start to the year due to the late launch of his S25 series, but its sales went up in March.
Xiaomi progresses thanks to its diversification
Xiaomi consolidates its growth trajectory and occupies the third position with 14 % market, up in relation to 13 % of the previous year. The growth of the Chinese manufacturer is based in particular on its expansion in China, where its entry into the electric vehicle market reinforces the notoriety of the brand. Vivo and Oppo complete the top five in the ranking.
Global smartphone market prospects
The global smartphones market has increased by 3 % in the first quarter of 2025 compared to the same period in 2024, but Counterpoint has reviewed its annual forecasts and now anticipates a slight decline over the whole year. This revision is explained by the rise of economic uncertainty, in particular in connection with the customs rates imposed by American president Donald Trump.
Counterpoint Considers that economic volatility could lead consumers to postpone their purchases of smartphones, thus risking disrupting the supply chain and increasing trade risks.
Contrasting regional performance for Apple
Apple’s performance was particularly marked by regional differences. While sales have remained stable or decreased in the United States, Europe and China, the company has recorded two-digit growth in Japan, India, the Middle East, Africa and Southeast Asia.
