Supposed for unfair competition, non-compliance with the regulations and violation of labor law, the Chinese ready-to-wear site Shein has made a casting of choice to defend its interests and reputation. The brand has, in the background, attached the good and loyal services of a former European commissioner, Günther Oettinger, a former French Interior Minister, Christophe Castaner, a human rights activist, the lawyer and former secretary of state Nicole Guedj, and the ex-president of the International Pole and Europe of Medef Bernard Spitz. Everyone has their own task. Everyone has their own network. All must open the doors to power and spread the good word, make lobbying.
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Very quickly, Mr. Castaner boasts this “The most popular brand in the world” et denounces the bill which establishes a penalty on fast-fashion brands. “It’s quite disgusting” wanting “Paying more by taxing products for the most popular”he said on January 27, in front of the BFM cameras, thus taking up the argument drawn up by the communications advisers of Shein.
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