look back at the history of the artistic movement of Andy Warhol and Tom Wesselmann

After the war, the United States was in turmoil, with a thriving economy. It was the birth of the consumer society, and with it, advertising. Advertising is everywhere. It invades screens, walls and minds.

Artists like Andy Warhol, Roy Lichtenstein or Tom Wesselmann will then seize it. In their creations, they use all the codes of advertising: garish colors, industrial materials and disproportionate formats. The art should be big and eye-catching. Pop art was born. The Louis Vuitton Foundation, near Paris, is dedicating an exhibition to him from this Thursday, October 17 and until February 24, 2025, under the title Pop forever.

“Pop art took art outside of museums”explains Dieter Buchhart, co-curator of the exhibition. Pop artists want to explode the boundaries between art and everyday life. Ultimate provocation: passing familiar objects down to posterity, such as a hairdryer, lipstick or a carton of soup.

Between criticism and fascination for consumer society, pop art questions itself. This artistic movement dreamed of a popular culture. Today, with its flashy colors, its nostalgic universe and its millions of copies, it is the most perfect incarnation.

Watch the full report in the video above.