A major player in Quebec humor, ComediHa! trusted LG2 to refresh its brand image as well as that of the ComediHa! Fest. It is in a refined universe with saturated colors that the different tools and variations of the brand are deployed, ranging from animations to illustrations through an all-capital typography thus marrying the desire to recall
the exclamation of laughter. It is from the world of the ball, an essential part of the organization’s image, that this redesign of brand identity is based. The variations and executions of this renewed image could be seen throughout the summer period on the social media of ComediHa! as well as in local displays and as part of popular festivals, including the unmissable ComediHa! Fest of Quebec, which celebrated its 25th edition this year.
“The brand’s achievements ComediHa! were highlighted in particular thanks to the nod to the inflated balloon, mentions Anthony VergeCreative Director, Branding and Design, LG2. This accessory, synonymous with celebration and pleasure, has opened up a graphic universe full of roundness and movement. The saturation of the organization’s distinctive colors, yellow and purple, attracts attention and is best used in the many points of contact, whether digital or physical.
Client: ComediHa!
Group Consulting Management: Marilyne Beaudoin
Creative Direction: Anthony Verge
Concept-writing: Marc-André Savard, Béatrice Lachance
Design: Nicolas Poulin
Strategy: Christine Larouche
Advice: Frédérique Morel
Production management (print or digital): Julie Pichette
Motion: Daniel Martinez-Mendoza, Pierre-Olivier Pelletier
Graphic production: Sylvain Grégoire, Marc Rivest
Photography: Samuel Billington, Marie-Emmanuelle Laurin
