Prints hung on the walls, cameras under a window, films in the refrigerator, a Kodak neon which immediately catches the eye with its dazzling yellow color… No doubt, when you pass the door of The Analog Clubhere we are in the new Parisian temple of film photography. Between these cream walls, there is an undeniable minimalist atmosphere and a little retro which immediately puts us at ease. “ We gradually take our marks », explains Léopold, one of the founders of the store, giving us a tour of the owner.
©Lucie Guerra
Since November 6, the store has taken up residence at 6 rue Julien Lacroix in the 20th. The objective: “ Include yourself in a neighborhood dynamicespecially here, in Ménilmontant, which is developing and living well “, he says. At the head of this unique place, a fine team young people between 22 and 35 years old, composed of Léopold, Clément, Choucri, Lou, Anna and Thibaut.
Finding the right film camera for your practice
Born in 2016, The Analog Club is the origin an Instagram community which offered visibility to photographers by reposting their photos. Through this place, it is this community spirit precisely that the whole team wants to recreate. A boutique certainly, but above all “ a place to share and exchange », confides Léopold.
If we find there film cameras repaired and cleaned available for purchase, films or even accessories, the team makes a point of prioritizing the advice. It is therefore possible to make an appointment free of charge, online or on site, during which “ we seek to understand what the person wants and how she wants to use her device. We release 5-6 boxes, there is the possibility of test them on sitewe explain the differences and the goal is that each new photographer leaves with a box that matches to the use he wishes to make of it and to the photography he wishes to take “, he specifies. Level beginner or experiencedThe Analog Club's mission is to support each photographer in his practice of the medium.
The Analog Club in association with the Le Sel laboratory
And because passing through the door of The Analog Club is equivalent to living the most total immersion in the world of photography, we not only benefit from a sales space, of a gallery partfrom a corner bookshop around film photography, but also of a dark room.
©Thibaut Piel
It is at the bottom of the stairs, in the basement of the shop, that the laboratory Saltfounded by Thibaut, came to take up residence. Alongside him, it is possible to attend un workshop d’initiation to discover in the smallest details, the different processes from the development of the film to the final print. For connoisseurs, the laboratory and the entire professional equipment which it contains, is accessible to you in free-service once your skills have been validated. In short, enter The Analog Clubis to take advantage of the most complete experience which is film photography.
The Analog Club
6, rue Julien Lacroix — 20th
Open Tuesday to Saturday from 1 p.m. to 5 p.m.
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