The Alpine brand's design team is undoubtedly not the most bloated in Europe, but it is undoubtedly one of the most inventive today.
The small Dieppe company was able to reassure its aficionados by unveiling the A390β concept car at the Paris Motor Show, which explores a new path with great talent.
We are also delighted with the arrival on the market of the A290β, a muscular version of the electric Renault 5 which nods to the past without tearful nostalgia.
Content to thus show its ability to envisage the future with relevance and intelligence, the Alpine firm proves once again that it is capable of taking a step aside, outside of time and outside of conventions, that it has the curiosity to open up to a unique cooperation with a contemporary artist.
The photographer Mathieu Cesar tackled an A110 S. At thirty-eight years old, this artist – former hairdresser and director – is one of the darlings of the evenings pipoles. But beyond worldliness, he shows an authentic talent giving black and white photography a unique reinterpretation.
By using only these two extreme tones, whether for the external part of the bodywork or for its interior style, the artist extracts the essentials of the formal language, rediscovers the authenticity of the lines and the truth of the forms without the slightest touch of color does not disturb the eye. In the cabin, the immaculate seats contrast with the dark atmosphere.
On the “Monochromatic” project, the simplicity of the means is transformed into exquisite sophistication. The work was presented in Paris, in the 15the arrondissement, in the presence of Zinédine Zidane, brand ambassador, on November 22.
Antony Villain, responsible for the brand's design since its resurrection, passionately followed this approach by infusing the operation with his passion for the world of contemporary art.
The Alpine brand and its designer are no longer new to this: the Alpine A110 has already served as a support for works by Felipe Pantone, the Ovious group and Arne Quinze.
