L’Axemathe French union of industrial players in the agro-equipment and agro-environment sector, has just revealed the official figures for registrations of standard agricultural tractors. And John Deere unsurprisingly remains the leader on French territory, Fendt is now placed on the second step of the podium, ahead of New Holland.
The first registrations of standard tractors decline for the first time since 2020 (-8.4% in 2024) to settle at 23,976 unitscompared to 26,161 in 2023.
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Fendt is gaining momentum
In the category of standard tractorsJohn Deere still maintains first place in 2024, despite a drop of 2.3 points in market share compared to the previous year, or 22.8% compared to 25.1% in 2023.
Fendt takes second place thanks to strong growth (+2.8 points), allowing it to reach 15.6% market share. A threshold never before achieved by the German brand. New Holland thus moves into third position with a drop of 1.4 points compared to 2023.
Massey Ferguson has returned above the 10% mark and is narrowly placed in fourth position with 10.8% market share, just ahead of Claas. The latter, in fifth position, has a 10.7% market share.
Sixth and seventh respectively, Case IH (8.5%) recorded a slight decline (-0.2 points) and Valtra (6.7%) lost 0.7 points compared to 2023.
Read also: What are the three brands of agricultural tractors most registered in your department in 2024?
Registrations in December 2024 boosted by the new regulations on braking of towed vehicles
According to our estimates based on data from the Ministry of the Interior’s SIV, the month of December 2024 saw a sharp increase in tractor registrations with more than 5,000 units. This significant value is partly explained by investments at the end of the year for tax reasonsbut it is also to be credited to compulsory registrations of new tractors not sold by manufacturers and/or dealers, due to the new braking regulations applicable from January 1, 2025. In fact, all new tractors equipped with a system of hydraulic single line braking absolutely had to be registered by December 31, 2024. After this date, they would have been considered non-compliant and would not have been able to obtain a registration document. The volume of tractors affected varies from one brand to another.
Read also: Tractor registrations 2024 – The ramp-up is accelerating
Changes by manufacturer in standard tractor registrations between 2019 and 2024
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| JOHN DEERE | 20,30% | 22,40% | 23,40% | 25,10% | 25,10% | 22,8% |
| FENDT | 12,90% | 13,80% | 15,20% | 12,90% | 12,80% | 15,6% |
| NEW HOLLAND | 15,50% | 14,20% | 14,40% | 13,60% | 15,00% | 13,6% |
| MASSEY FERGUSON | 10,20% | 10,30% | 8,70% | 10,60% | 9,60% | 10,8% |
| CLAAS | 11,10% | 11,70% | 11,50% | 10,70% | 10,40% | 10,7% |
| CASE IH | 9,50% | 8,40% | 8,20% | 8,30% | 8,70% | 8,5% |
| VALTRA | 6,80% | 5,90% | 6,50% | 7,60% | 7,40% | 6,7% |
| DEUTZ-FAHR | 4,90% | 5,30% | 5,30% | 4,20% | 4,50% | 4,5% |
| KUBOTA | 5,30% | 4,90% | 5,40% | 4,10% | 4,10% | 4,2% |
| MCCORMICK | 0,60% | 0,60% | 1,20% | 0,90% | 0,80% | 1,0% |
| SAME | 0,90% | 0,80% | 0,60% | 0,40% | 0,30% | 0,4% |
| LINDNER | 0,30% | 0,20% | 0,30% | 0,30% | 0,30% | 0,4% |
| JCB | 0,40% | 0,40% | 0,30% | 0,30% | 0,30% | 0,3% |
| LANDINI | 0,50% | 0,20% | 0,40% | 0,30% | 0,20% | 0,2% |
| LAMBORGHINI | 0,40% | 0,40% | 0,30% | 0,20% | 0,30% | 0,2% |
| OTHER BRANDS | 0,40% | 0,50% | 0,50% | 0,50% | 0,30% | 0,1% |
Read also: Which French departments have registered the most agricultural tractors in 2024?
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