Lhe victory of Donald Trump, proclaimed by the candidate himself, is clear. Seen by Reporters Without Borders (RSF), it invites a radical reading of this historic campaign. Donald Trump was not elected despite his antagonism with the news media, but because he made them his designated enemies.
In other words, American journalism not only played a peripheral role in structuring the public debate, but, worse, it was exploited by the future Republican president, who played against him rather than playing his game, unlike his Democratic opponent. Having become the useful idiot in a political quarrel that escapes it, the fourth power emerges as the big loser from this political sequence.
As Machiavelli (1469-1527) wrote, “Great men call losing shame, not cheating to win”. Whether we judge his methods to be honest or not, Trump won and it is now important to analyze his media strategy and draw some lessons from it, hoping that the news media will know how to use it, while the candidates Populists of all nations will now make unbridled use of the veritable manual that Trump and his campaign team have issued.
In the immediate aftermath of this election, six facts distinguish this election from previous ones:
A death announcement
– The candidates, especially Donald Trump, evaded journalists and favored programs that were available to them, influencers andinfotainment [l’info-divertissement] as platforms for their expression;
Archives from 2018 | “Trump is not the first politician to attack the media, but he may be the fiercest”
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– the neutrality of social networks appears once again as a fiction: the boss of body and soul in the campaign and transformed a platform into a weapon in the service of Trump. « You are the media now »Musk wrote on his platform when the victory was announced, like a death announcement from traditional media;
– the polarization of the media, the disappearance of all internal pluralism makes it possible to reinforce each camp in its opinion. To the point that polls show that Trump's supporters believe above all Trump himself as a source of information on the campaign. Fortunately, the local press comes in second place, opening a path of hope for a peaceful public debate;
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