Deliveroo annoys its customers with this “very clumsy” message

Deliveroo annoys its customers with this “very clumsy” message
Deliveroo annoys its customers with this “very clumsy” message
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picture alliance / dpa/picture alliance via Getty I On the occasion of Mother’s Day this Sunday, May 26, Deliveroo made a tasteless joke to its customers. (Illustrative photo)

picture alliance / dpa/picture alliance via Getty I

On the occasion of Mother’s Day this Sunday, May 26, Deliveroo made a tasteless joke to its customers. (Illustrative photo)

MOTHER’S DAY – In bad taste. On the occasion of Mother’s Day this Sunday, May 26, Deliveroo, the British ready-made meal delivery company, sparked outrage after sending an SMS to its customers to remind them to wish their mother a happy birthday . A laudable intention on paper, but very clumsy.

As you can see in the tweets belowmany Internet users have actually received a false notification of“missed call from mom”. A joke considered very inappropriate by people who are not lucky enough to have a mother or who have recently experienced the death of their mother.

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“Big thought to all those who, like me, had their hearts sink when they saw this notification because they no longer have the chance to receive missed calls from their mother”laments an Internet user on X. Another criticizes: “ I hope my friend who lost her mother 2 years ago to cancer and is still grieving didn’t receive this stupid text message from Deliveroo.”. Like them, there are dozens of them who judge that this SMS is, at the very least, a communication error.

Already a flop after sending false invoices

Believing that this message is “scary and horrible”this user preferred “ uninstall » the application allowing meals to be delivered to your home.

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Other X accounts remind us that Deliveroo is not its first dubious joke. The delivery company notably made a flop on April 1, 2021 by sending a false invoice by email for 466.40 euros for an order of 38 pizzas. After a bad buzz on social networks, the brand apologized.

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Regarding this new failed communication, Deliveroo apologized to BFMTV’s Tech&Co service. “We regret sending this notification, it was a mistake on our part and we apologize to anyone who may have been hurt by this message”reacted the company.

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