LAREM launches its “Behind the Scenes” project

LAREM launches its “Behind the Scenes” project
LAREM launches its “Behind the Scenes” project

Africa’s creative sector is bursting with talent and innovation, but gender inequalities often prevent young women from realizing their full potential. To tackle this problem, the Economic and Monetary Research Laboratory (LAREM) of the Cheikh Anta Diop University of Dakar and the Higher Institute of Arts and Cultures (ISAC) are launching the “Behind the Scenes” project, coordinated by the International Center of Research on Women (ICRW).

This ambitious project, supported by the Mastercard Foundation, aims to identify and overcome the obstacles that limit the participation of young women in the African creative sector. Covering seven countries – Kenya, Ethiopia, Ghana, Nigeria, Rwanda, Senegal and Uganda – the project is based on a collaborative approach involving high-level experts, young researchers, and key partners.

In Senegal, LAREM and ISAC will play a central role in the implementation of the project. They will work closely with a National Advisory Committee (NCC) made up of young creatives, professional associations, government officials and creative industry stakeholders. This committee will ensure that the project remains aligned with local needs and realities.

The project recently recruited 13 young researchers, 10 of whom are women and one lives with a disability. This diverse team brings skills in research, gender studies and cultural analysis, ensuring a holistic approach to achieving project objectives.

Coming to represent the Minister, Secretary of State for Culture, Creative Aid and Cultural Heritage, on the occasion of the launching ceremony of this project which took place today, the Director of Arts, Ms. Khoudia Diagne, marked as much importance at this meeting as she considers historic.

“Today we know everything that the creative industry brings to the countries and it is important today that at the level of Senegal where there is a lot of creativity, and a lot of content that we manage to estimate, to see what this sector really brings to the economy, so that’s why we really welcome this project, which, beyond really looking for the impact of what women do in the ICC sector, but also of what cultural actors do in general.
This will be a great first because sketches of studies have been carried out, but this one will really make it possible to quantify the value of the creative economy. This is a first and we are interested and as I said earlier, the Ministry of Culture is ready to support this initiative and provide all the necessary support for its success,” assures the director…

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