“It was more to their advantage”: Cyril Hanouna and his strategy regarding TPMP audiences tackled by Laurent Ruquier
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“It was more to their advantage”: Cyril Hanouna and his strategy regarding TPMP audiences tackled by Laurent Ruquier

Is it soon the end of TPMP on television? While C8 is set to close its doors in February 2025 following Arcom’s decision not to renew its broadcast frequency on TNT, the future of the show remains unclear. And it is not the future reduction in columnists’ salaries, announced by Cyril Hanouna, that will reassure everyone. Nor even the show’s audiences.

As the TF1 Group recalled this Friday, September 13, 2024, since the start of the school year, it is Daily who is the talk show”number 1 every day“, with an average of 2 million viewers since the beginning of the week. An impressive performance which contrasts with that of TPMP which, this Thursday, September 12, 2024, saw its part 2 only be followed by 1.15 million people for example.

Ruquier’s little tackle on Hanouna

And it is precisely the audiences that were the subject of a little tackle from a certain… Laurent Ruquier. Recently invited on the show Legend by Guillaume Pley, the TV host was questioned about the extremely late hours of his previous shows on France 2. And on this occasion, he revealed a little production secret.

I had a producer, Catherine Barma, who knew that for a show like On n’est pas couché, The later we went into the night, the more market share we gained.he breathed. At the time, it was market share that mattered more than the number of viewers.“. And apparently, this strategy would have been quickly understood by others and turned in a different direction: “That’s Cyril Hanouna and Jean-Marc Morandini who very quickly understood that it was better to talk about the number of viewers than the market share, because it was more to their advantage“.

Then, the current candidate of Traitors on M6 explained: “At the time, and this seems more logical, what matters is how many people are watching you, out of 100 who are in front of a television.“. And to clarify, with regard to his past case: “Catherine Barma understood that the longer and later we were broadcast, the more market share we gained.

Not a very bad tackle, but one that should not motivate Hugo Manos to return to his position as a columnist around the table of TPMP.

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