From this Monday, November 18, bel RTL is strengthening its repositioning with a new signature, “Vibrate together”. A promise of shared emotions which is accompanied by unique packaging and an ambitious communication campaign.
In 2023, bel RTL began a strategic repositioning with a new visual identity as well as a refresh of its content in line with RTL Belgium’s media. This development continues from this Monday, November 18 with a key change : the introduction of a new signature, “Vibrate together”, which will result in new on-air graphics but also a brand new communication campaign.
This promise is part of an ambitious strategic vision: bel RTL no longer just entertains and informs, it makes its listeners experience emotions. This approach allows radio to differentiate itself from other stations by focusing on the strength of emotions shared by everyone. Whether it’s a car journey, a break at the office or a moment at home, beautiful RTL, it’s that little extra thing that makes our daily lives vibrate.
“‘Vibrer Ensemble’ is more than a promise… it’s a philosophy that reflects the state of mind and dynamics of our team. Our mission is clear: Make bel RTL the reference radio media for the general public in French-speaking Belgium, to inform, to surprise, to listen, to give voice to listeners, but also to laugh and please with sincerity, that’s all beautiful RTL today. already a positive signal which encourages and motivates us in this daily commitment to our listeners and the good news is that we start again tomorrow…”develops Frédéric Herbays, Media Radio Director at RTL Belgium.
A strong strategic vision
“With ‘Vibrer ensemble’, we return to the roots of bel RTL, a unifying and general radio station. If ‘Living together’ left its mark on the station, this new baseline brings a more modern dimension, combining movement and positive energy. Information, music and good humor remain at the heart of bel RTL, and that’s what makes our listeners vibrate.”explains Philippe Jaumain, Brands Director RTL Belgium.
A campaign by egghunter
To bring this vision to life, bel RTL teamed up with the egghunter agency, which was able to translate this collective vibration into an impactful visual and emotional campaign.
“For egghunter, participating in this evolution was an exciting project. Our role was to bring this vibrant energy up to date, in collaboration with the radio teams. ‘Vibrating together’ is the DNA of bel RTL: a large family of listeners and presenters who share strong emotions, from laughter to astonishment, without ever remaining in routine. It is this promise of shared emotions that we wanted to reinforce.explains Arnaud Pitz, Creative Director & Founder egghunter.
Listen to bel RTL and discover our new campaign from Monday, November 18!
Bel RTL new signature Frédéric Herbays philippe jaumain egghunter
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