Three French television groups are uniting in a sector to face streaming platforms and in particular YouTube which is not subject to the channel regime or even that of SVoD platforms.
We take the same ones and start again, or almost. The three television groups behind Salto come together again but this time, in the form of an association under the 1901 law. There is no longer any question of a common platform as at the time but the enemy is still the same: legal streaming and more particularly platforms like YouTube or even Netflix, Prime Video or Disney+.
More on YouTube
The association is named LaFA for La Filière Audiovisuelle and it therefore brings together the groups TF1, M6, France Télévisions as well as collective rights management organizations like Sacem. We can note the presence of Adami, SACD as well as Scam.
LaFA is headed by Rodolphe Belmer, CEO of the TF1 group, who has been appointed as president for a period of two years. At his side, the boss of the public group Delphine Ernotte who will serve as vice-president alongside two other representatives (producers and authors) who occupy the same position.
If legal streaming is targeted, one actor brings together the main complaints of this sector: YouTube. The platform is a completely different media from traditional television channels but it brings together creators who make long videos – and sometimes of better quality – than the channels and YouTube also offers television channels which can broadcast live.
For players in the sector, the situation is not tenable since the Google platform is not subject to the same obligations regarding creation as the audiovisual sector, while gaining popularity despite the channels.
Lobbying against YouTube is not going to stop at the border and the various actors hope to reach other European broadcasters to try to tip the scales in their favor even if in the end, YouTube does not have much to do with a channel classic, except for the number of advertising breaks now.
Other prerogatives
Among the other points defended by LaFa, there is also the financing of public broadcasting or the development of private players in DTT with the addition of the guarantee of the budget and the missions of the CNC, the sustainability of the intermittent regime of the shows or even the preservation of tax credits.
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