Loyal viewers of France 3, if you are an observer, you will notice a new logo on the screen during the broadcast of certain programs from Tuesday November 5. Initially announced for the 4th, the appearance of the “Here” logo will finally be visible this Tuesday but only on meetings dealing with regions or from regions. This is a new stage in the merger between France 3 and France Bleu, whose common label “Ici” was launched in September 2023.
“France 3 still exists”
Concretely, this small logo will appear in place of that of France 3 from 6:30 a.m. to 2:15 p.m., during the “Ici 19/20” news and during the regional broadcasts of the weekend and the second part of the evening, indicated Philippe Martinetti, director antennas and programs delegate responsible for France Télévisions’ local offering, during a press briefing on Wednesday October 30, reports Satellifacts. The executive ensured that the France 3 logo would still be present after January on national broadcasts. “France 3 still exists“, he insisted.
This change of logo will also be accompanied by the arrival of “new faces, new formats, and new editorial ambitions” carried by the teams in the regions, indicates France Télévisions. Among these new features, there will be for example “A day with… Daniel Balavoine”, visible on France 3 and france.tv, a program during which around twenty artists will celebrate the late singer André Manoukian inherits a new program: “A gift castle”, in which he will tell the history of the region from the Château de Chenonceau, accompanied by an exceptional guest.
Faces well known to public service viewers will be at the helm of new magazines. Cycling champion Marion Rousse will invite viewers from France 3, Ici Nouvelle-Aquitaine and france.tv to meet these French people who have adopted cycling on a daily basis in “La vie à vélo”, broadcast from 2025. Coming soon on the air of France 3, Ici Provence-Alpes-Côte d’Azur and on france.tv, “My southern side”, presented by Carole Gaessler, will highlight personalities who will introduce the journalist to “their” south. We will notably discover the favorite corners of chef Michel Sarran in Toulouse and actress Charlotte de Turckheim in Eygalières.
Strike at France 3 this Monday, November 4
“We push the cursor a little further” on the regionalization of its offer with the “Ici” brand, summarized Philippe Martinetti. “Strengthening the ‘Ici’ brand contributes […] to an ambition of convergence on our programs and on our antennas. It is a strong marker of the cooperation that we can carry out […]. We want to strengthen complementary content and digital presence, while maintaining, I insist, the singularity of the two media, radio and television. There is no desire for merger“, insisted Philippe Martinetti in the columns of “Ouest-France”.
It is in fact this fear which pushed the CFDT-CGT-FO-SNJ-SUD inter-union of the public channel to file a strike notice for this Monday, November 4 from midnight. “This project can be read as a first step towards a merger of the France 3 and France Bleu networks.“, she explains in her notice, denouncing “a loss of identity” et “great socio-economic insecurity” In “a context of heavy transformation“public broadcasting and”blur“on its financing.”[La direction] has chosen to remove this reference to the 3rd channel of the regions in all regional programs, to replace it with a tasteless and catch-all adverb. Why this change?“, ask the unions.”This identifier for viewers is the assurance that they have local information related to their daily lives“, explains the director of the “Ici” project Xavier Riboulet to our colleagues at “Télérama”.
Related News :