“This bad buzz is doing us a lot of harm, we are completely helpless…” Body Minute takes influencer Laulevy to court

“This bad buzz is doing us a lot of harm, we are completely helpless…” Body Minute takes influencer Laulevy to court
“This bad buzz is doing us a lot of harm, we are completely helpless…” Body Minute takes influencer Laulevy to court

the essential
The conflict between Body Minute and the influencer Laulevy, triggered by a humorous video on TikTok, is causing bad buzz which has a hard impact on franchisees, notably Wahiba Beldjilali in . The latter shows a drop in attendance and turnover. Despite this, she hopes to improve the image of her brand.

While the war rages between the beauty chain Body Minute and the influencer Laurène Levy, known under the pseudonym Laulevy, the Toulouse native Wahiba Beldjilali who is at the head of nine Body Minute franchises, in Toulouse and the surrounding area, is suffering the full brunt of the consequences of this bad buzz, which is tarnishing the image of the brand.
It all started with a video posted on TikTOk on October 26, 2022 in which the influencer Laulevy humorously criticizes her time in a Body Minute in .

@laulevy POV: isn’t that a pov? the minute bodysuits of Ledru Rollin and Gare de be like? #bodyminute #pov #humour #acting #estheticienne #passifaggressive ♬ original sound – Laurène ✨

A video that was very poorly received by Jean-Christophe David (son of hairdresser Jean-Louis David), the creator of the Bodyminute brand, who initially sought to have it removed, using various means of pressure. “The influencer speaks of commercial aggressiveness on the part of the beautician who received her. I was not there, I cannot speak on her behalf. Obviously, this did not please Mr. David who decided to take things the wrong way”, comments Toulouse resident Wahiba Beldjilali.

“We were not consulted”

Bailiffs were even sent to the influencer's workplace to search the computers and find proof that it was her employer who pushed her to denigrate Body Minute even though Laurène Lévy posted the video on her private account by TIk Tok. The video in question only had 10,000 views when it was released in 2022, it is now at 800,000 and still online. Bad publicity that reverberates across all Body Minutes. “Personally, I maintain a contractual and rather harmonious relationship with my franchisor. He did not consult with us, he is alone in the maneuver in this matter which has a violent impact on my activity,” continues the Toulouse entrepreneur.

@bodyminuteofficiel Bodyminute and the aesthetics unions have taken laurene lahate @laulevy to court and are demanding compensation from her for having published denigration and defamation videos for purely profit-making purposes on tiktok #bodyminute #laurène #justice #humour #estheticienne #beautyinstitut #syndicatdelesthetique #truth ♬ original sound – Official Bodyminute

And especially since the conflict between the two currently continues in the form of interposed videos. On December 31, Body Minute posted a video on his TikTok account using AI in which he in turn parodies the influencer he nicknames “Laurène La Haine”. This generates a bad buzz where the influencer receives a lot of support. And this Thursday, January 16, the influencer was sued by the beauty chain before the Paris Commercial Court for commercial denigration.

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@pierrekai_ Big support for the QUEEN @Laurène ✨?✨? We are here to support creators of quality content who bring real added value to the platform. And so happy to see so much support from creators, it’s great to see! #bodyminute #laurene #badbuzz #videoreaction #dramaa ♬ original sound – Pierre Kai

“We are in no way responsible for this bad buzz.”

A second blow “which had the effect of a bomb. We, the Body Minute franchisees, are in no way responsible for this bad buzz caused by a bad communication strategy. We are diametrically opposed to what has could be published recently. I am not responsible for this, yet I am feeling the full force of its consequences. All this hurts me because in our institutes we are driven by a benevolent attitude. towards our customers. We are in the care, in the human, not in the communication. We do not judge our customers, we are women at the service of other women. The codes and the DNA of the brand. are not those who are criticized today on social networks. On the contrary”, assures Wahiba Beldjilali.

For a good week, the “serious consequences” of this controversy have been reflected in a constant drop in attendance and turnover of 20 to 30%. “We have also received a lot of attacks, insults and denigration from customers who put everyone in the same bag and call for a boycott. They do not differentiate between the head of the network, which is Mr. David, and the independent franchisees when we explain it to them, they immediately become nicer. They give us their legs and entrust us with their skin,” continues the Toulouse woman.
An internal note was posted in each institute “so that clients can clearly distinguish between the bad image of Paris and Toulouse”. However, Wahiba Beldjilali does not plan to change its name. “I can't turn my back on my brand but I'm not a party to what happened. Initially our brand is very beautiful. We want to get back to that. I don't want people to judge me on that. that I didn't do”, concludes the Toulouse woman, who hopes that all this ruckus “shuts down quickly”.



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