The Chamade sisters robbed Médiamétrie. On Monday, TF1 came in well ahead of the evening’s audiences with the launch of its event series of the year: “Cat’s Eyes”. The first two episodes of this feminine Arsène Lupine, adapted from a Japanese anime and carried by Camille Lou, Constance Labbé, Claire Romain, MB14, Carole Bouquet, Gilbert Melki and Élodie Fontan, attracted 4.55 million viewers on average until 11:30 p.m.
The market share of the entire public aged 4 and over in front of their television set is 24.4%. It climbs to 39.2% among women responsible for purchases under 50 (FRDA-50), the preferred target of advertisers. An excellent evening for the front page.
M 6 follows with a very moving episode of “L’amour est dans le pré”, continuation of season 19 of the agricultural dating show presented by Karine Le Marchand. On average, 3.89 million people listened to Flavie, Valentin’s suitor, announce that she discovered just after her stay on the farm that she was suffering from cancer, representing 19.5% of the overall market share. On the FRDA-50, this is 25.6%. Scores up compared to last week.
Faced with these two steamrollers, were there only crumbs left for the other chains? Well no. France 2 is doing better than resisting with the start of season 4 of “Invisibles”. 3.2 million fans attended the first episode of the series hosted by Guillaume Cramoisan, Nathalie Cerda and Déborah Krey, and 2.5 million on average for the entire evening (12.2% share of walk). A rather older audience, since only 3.3% of FRDA-50 were in front of the second channel.
France 3 also stands out with “Skyfall” by Sam Mendès. 2.17 million moviegoers saw or rewatched the best James Bond of the Daniel Craig era, also starring Judi Dench, Javier Bardem, Ralph Fiennes and Bérénice Marlohe (11.1% of the public). Cinema was also successful at Arte, which brought together 920,000 people with “Paths of Glory”, about trench warfare in France during the First World War, directed by Stanley Kubrick and played by Kirk Douglas (4.2% ).
Behind, C8 is ahead of W9, France 5 and TMC with a new rebroadcast of the old public service series “Commissaire Magellan”, which attracted 765,000 viewers (3.9% of the public). Note the good score for the launch of the third season of the Canal + series “Hippocrates”, with 400,000 viewers on average for the evening of the encrypted channel (1.9% of the overall audience).
