« Pno one could have done better,” proclaimed Vincent Labrune in The Team at the start of the season after the exhausting series of Ligue 1 TV rights. The president of the LFP believed he had fulfilled his role by obtaining an agreement with DAZN for the broadcast of almost the entire French championship, with beIN completing the offer with one match per day. But, two months after this moment of boasting, the observation is bitter: the English broadcaster is struggling to convince viewers to subscribe, with an L1 that no longer appeals.
Is the fault in the departures of many PSG stars like Mbappé, Neymar and Messi? The lack of headliners weighs, but the problem is deeper for a championship which has seen its rights shifted from platform to platform in recent years, with a significant increase in prices. Canal, beIN, Mediapro, Amazon and now DAZN: Ligue 1 has migrated without finding stability since the Covid crisis. Moreover, even by offering an attractive price and with 1.7 million subscribers after a year, Amazon dropped the TV rights deal, after noting heavy losses.
ALSO READ Homophobic and racist outbursts in stadiums: what solutions? DAZN therefore launched itself into this quagmire after months of tough negotiations with Vincent Labrune who was aiming for a billion euros to finally accept half of this sum. In a context of distrust, the English company did not convince at its launch, offering o […] Read more
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