M6+ partners with Pluto TV and adds 12 channels to its free streaming offer

M6+ is expanding its offering in an impressive manner. The free platform of the terrestrial channel has just formalized a strategic agreement with Pluto TV.

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The free, ad-supported streaming television service (“Free Ad-supported Streaming Television” in English, FAST), which is owned by the Paramount Global group, will notably add 12 of its channels to M6+.

3000 hours of additional content

This agreement thus allows an exchange of services and content between the two platforms. In detail, M6+ users will therefore find on their platform 12 channels from Pluto TV, and representing 3000 hours of content and famous programs: Baywatch, Yu-Gi-Oh!, Olive and Tom, MTV Classics…

For its part, Pluto TV is recovering 6 channels from M6+ for 2000 hours of content, with shows such as No-Go Zone, Turbo, The queens of shopping or even The Marseillais.

This partnership does not stop at the simple catalog, since the two services also collaborate and especially at the level of their advertising strategy. M6 Publicité thus becomes the advertising partner of Pluto TV in France, which allows it to monetize the content of the platform on M6+.

Henri de Fontaines, member of the M6 ​​board, declared himself delighted with this new partnership: “The M6 ​​Group is accelerating its transformation with its streaming plan around M6+ in response to the growing digital consumption of its content”.

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He continues: “We are delighted with our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of FAST channels, this is an opportunity for us to get closer to an iconic player in this field. On the commercial level, this partnership strengthens M6 Publicité’s position on the French market by offering advertisers even more attractive and complementary solutions.”

The FAST channel sector is booming worldwide, and M6 has just acquired one of its major players. An agreement that sends a strong signal to its competitors, TF1 and its TF1+ platform in the lead.

Launched in May 2024, M6+ is a free live and streaming platform offering programs from the terrestrial channel, but also films and series from around the world without paying a cent, in exchange for a few advertisements. M6+ does offer a paid option at €5 per month, allowing you to deactivate advertising, and to have access to exclusive content several months before their broadcast.

As a reminder, many free streaming services exist in France and are quality alternatives to Netflix, Disney+ and Prime Video. At Les Numériques, we particularly appreciate the constantly renewed offers from France.tv and Arte.tv. Don’t hesitate to discover them.

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