“The price of America Legend Race is our July 14!”

Sunday at 4 p.m., on the Parisian ash, the 18 best horses in the world compete. Jean-Pierre Barjon, who chairs the French trotting company (SETF) and Equidia, the first range of horse racing in Europe, returns to this event which intends to reinvent itself to conquer a new audience.

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General rehearsal before the price of America

Le Figaro. – President of the French trot, you provide the rotating presidency of Equidia. What does the retransmission of an American price represent for this channel represent?
Jean-Pierre Barjon. – Symbolically, this is our July 14! For Equidia, 50 countries affected, 110 partnerships with Paris taking operators who come from all over the planet, from Poland to Senegal. In audience, the price of America represents more than 1 million viewers, 600,000 on M6 to whom Equidia gives the signal, 400,000 for our channel. To which are added 300,000 people who follow the price on our social networks.

Equidia is the …