What if your skin and hair problems could be solved only with
natural ingredients? This is the promise of Tunisiann Beauty. This beauty institute, created in Montpellier in 2022, launched a line of cosmetic products using mainly natural ingredients, with success! Its founder, Lydia Ali, tells us about it.
Nature: the secret ingredient of Tunisiann Beauty
It is no coincidence that Lydia Ali launched Tunisiann Beauty products. Since adolescence, this entrepreneur has held a conviction: it is in nature that the remedies for our everyday ills are found. Whether it’s skin problems, hair problems, rashes, pimples, or others, the antidote is hidden in natural products. When she came of age, the young woman took action: she opened a beauty salon and created exfoliation techniques as well as lotions, mainly using the virtues of nature.
“My institute became known thanks to sugar hair removal,” she says. “This is an ancestral Tunisian method, which notably uses a wax created from water, sugar and lemon, according to a specific recipe.”
The results leave customers amazed: the lotion exfoliates the skin and hair for a perfect finish. Since then, Lydia Ali has continued to welcome patients seeking well-being and beauty into her office. A constantly renewed quest, which inspired the entrepreneur with the idea of developing her cosmetics line. This is how new lotions were added to its range. Among them, its famous magic lotion (based on fruit acids), but also a range of products to perfect the work carried out at the institute. The Nila pack, named after this powder with purifying properties (a soap-mask based on natural oil, a moisturizing treatment with argan oil and a toning and anti-dark spot concept) and the Tahara pack (a musk used in mask soap, body cream and deodorant) are now essentials in its collection.
Natural products, intimate approach, ancestral methods: the singularity of Tunisiann Beauty
At a time when organic products are being taken over by consumers of all kinds, Tunisiann Beauty meets the expectations of customers in the cosmetics world. The vast majority of its products are in fact ISO certified. Natural ingredients are legion: from rose water to boiled lemon, argan oil, sugar, fruits, etc. 80% of products are organic or made with organic ingredients. Consequences: the range contains a minimal number of synthetic products, making it one of the most authentic on the market.
Due to their composition and the conditions of their creation, these products are unfailingly modern. They correspond to the era, its prerogatives and its concerns. But the techniques used to design them are ancestral. “Sugar hair removal is a technique that I have seen my mother use for a long time,” explain Lydia Ali. “The recipe for its preparation is as old as time. It has proven itself and we have a lot of perspective on its results.” The alliance of modernity and tradition, the knowledge of the ancients with the audacity of youth, is also what makes Tunisiann Beauty unique.
-The products from the cosmetics line are available online, but also directly in the Tunisiann Beauty beauty salon, located on Chemin de Moulares, in Montpellier. An intimate, unique place, where customers are welcomed in a private setting. “My office is a place of calm, well-being and serenity,” explain Lydia Ali “I receive my clients one by one, there are never several of them in the institute, and they have my full attention.” A practice that is the polar opposite of chain beauty salons, where profit takes precedence over privacy.
Making the world more beautiful: the ambition of Tunisiann Beauty
Strengthened by its convictions and its success, the institute wears its colors loud and clear. Tunisiann Beauty knows the power of its products and its practices, and its founder wants to share its benefits with a wider patient base.
“I know that many women, but also men, are looking for solutions to skin problems, which our products have,” she concludes. “This is why I would like to create franchises and implement my know-how in other places, so that everyone can benefit from it.”
In fact, the entrepreneur has a lot of ideas. In the long term, she plans to open hammam and hair removal centers, which would offer her products and methods.
These development prospects are above all motivated by the conviction that everyone must have access to natural ingredients for their hygiene, their beauty, their intimacy. A concern for health and hygiene, but also for the well-being of consumers. In this sense, Tunisiann Beauty expresses a plea in favor of organic, nature and respect for the fragility of the dermis. A leitmotif which echoes the new grievances of French consumers and which is part of a long-term and modern perspective.
This content was produced in partnership with SCP. The BFM Business editorial team was not involved in the production of this content.
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