Since January 13, 2025, Catherine Fernet holds the role of Senior Director, Media and Data within Cartier. In addition to leading the entire team Cartier Average — which has around twenty talents — she will oversee traditional and digital media planning, strategy and buying, as well as the agency’s expertise in data and performance management.
Catherine comes to Cartier with in-depth knowledge of the evolving role of media on the client side as well as a keen understanding of the impact of agencies in achieving brands’ business objectives. She spent the last seven years within the Reitmans Canada Limited group where she internalized all of the media expertise for the Reitmans, RW&CO and Penningtons fashion banners in Canada. There, she developed and managed a multidisciplinary internal agency combining expertise in 360° media planning, SEO, web analytics and data activations. Its mandate was clear: attract new customers, support sales growth and strengthen the impact and notoriety of the group’s brands. At the beginning of her career, she also evolved at Cossette, where she had the chance to collaborate with major advertisers, such as the government of Quebec, Énergir and Loto-Québec.
Catherine explains her return to the agency by a desire to contribute to the business objectives of various brands and advertisers. “The media function is called to renew and transform itself. I chose to join Cartier because we share this common vision of adding great value to the organizations that trust us, and I look forward to putting my expertise at the service of the agency’s clients.
-“Catherine’s expertise on institutional accounts and her extensive experience in performance marketing — particularly in e-commerce — make her an ideal choice to lead the media practice within Cartier, especially with the diversification of the nature of mandates as well as the multiplication and ever-increasing amplitude of the latter,” explains Luis Areasvice-president of channel strategy and partner at Cartier. Cartier Media supports clients of varying natures and scales, such as the University of Montreal, VOSKER, Cirque du Soleil, HLRBO (Hunting Land Rentals by Owners), the Order of Engineers of Quebec, the Order of Quebec CPA as well as many government accounts.
The arrival of Catherine Fernet — just like that ofHarold Beaulieucreative director, content — demonstrates Cartier’s intention to surround itself with talents with diverse profiles to increase the quality of its product and services for advertisers both domestically and internationally. “Catherine’s human, rigorous and transparent leadership perfectly complements our team and perfectly aligns with our values,” concludes Luis Areas.
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