Philippe Brochard left Auchan France in 2024, after eight years with the company, the last 30 months as general manager. During the months of uncertainty linked to the future of Gifi, the man, associated with the AlixPartners firm, had developed a recovery plan at the request of Philippe Ginestet.
Animal Factory, a biting success in the world of pet food
Fourteen years ago, this native of Béarn opened his first store specializing in pet nutrition in Villeneuve-sur-Lot. Today, its Duesso Invest holding includes 13 stores and a kibble manufacturing factory.
personal archive
Philippe Brochard.
While all the hypotheses were on the table, including those of a sale, the founder of the discounter had formulated the request that a recovery plan for Gifi be studied without input from an external shareholder. The audit carried out, which confirmed the Villeneuve-based company’s potential for recovery, included a restructuring plan. It was validated at the end of the conciliation period.
Faced with employees this Thursday
Philippe Brochard is present this Thursday, January 23 in the country house where he met the employees. It is in fact he who takes the operational management that Philippe Ginestet was forced to leave. According to our information, the transitional title of Philippe Brochard has not been decided.
The most urgent thing is to give Gifi a new direction. He plans a new commercial boost and a savings plan.
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