During their fall-winter 2025-2026 fashion show, the creators of the JordanLuca brand surprised Milan Fashion Week by celebrating their wedding on the catwalk.
This is a first in the history of fashion. THE designer duo Jordan Bowen and Luca Marchettofounders of the JordanLuca label, transformed his fashion show into a moving wedding ceremony. Titled The Wedding (The Marriage), the event took place in a large, immaculate room in Milan. After the presentation of the models, the two designers, accompanied by their respective parents, said “yes” to each other in front of an amazed audience. The exchange of rings was followed by the arrival of a giant wedding cake, closing this wedding parade on an unforgettable note.
A carefully orchestrated event
The invitation card, delivered with a packet of paper tissues, already announced the uniqueness of the event. A humorous dispatch sent from London clarified that this celebration was not a provocation. There Italian Fashion Chamber (CNMI) also highlighted the unique character of this union between love and artistic creation.
A duo united by passion and fashion
A couple for 14 years, Jordan Bowen and Luca Marchetto met in London in the early 2010s. Bowen, British, worked for the hat maker Stephen Joneswhile Marchetto, Italian, played for Vivienne Westwoodwhere he spent seven years. In 2018, they founded their brand JordanLuca, merging streetwear london et tailoring italien. The label quickly caused a sensation, integrating the official calendar of Milan Fashion Week in 2022.
-Also read: Jacquemus, his fashion show filmed entirely on the iPhone
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