Les Echos-Le Parisien Médias takes over the advertising management of Paris Match

A year off to a good start! Following the acquisition of the weekly Paris Match by the LVMH group, on October 1, 2024, the Les Echos-Le Parisien Médias agency has been responsible for the brand’s advertising marketing since October 1.^is January. The management is therefore renamed “ Les Echos Le Parisien Médias / Paris Match Médias ».

For an ambitious and innovative advertising strategy

Les Echos-Le Parisien Médias / Paris Match Médias markets all of Paris Match’s inventories, all media combined (print, digital, tailor-made, social, audio-video, programmatic, data), as well as the photo collection, a unique iconographic heritage.

« Paris Match is pleased to rely on the expertise and dynamism of the Echos Le Parisien Médias / Paris Match Médias teams. This partnership allows the brand to continue the development of its advertising activities, with ambition and openness, both in terms of monetization and innovation. » comments Pierre-Emmanuel Ferrand, Managing Director of Paris Match.

Paris Match brings together 9.8 million French people every month. The leading weekly news magazine with 2.3 million readers each week, the brand brings together 5.3 million monthly unique digital visitors (site and app), and has 6 million subscribers on its social networks.

“We are proud to welcome Paris Match to the management. Paris Match is an iconic brand with highly engaged audiences. The monetization of Paris Match is completely consistent and complementary with that of the brands of the Les Echos-Le Parisien group. This support will aim to strengthen its advertising value proposition, particularly on digital and social, and more generally on all new forms of writing. declares Corinne Mrejen, Managing Director of Les Echos-Le Parisien group Partners & Chief Impact Officer.

A new page for Paris Match

Created on March 25, 1949, the weekly magazine was bought by the LVMH group last October. By joining the ranks of the prestigious group, Paris Match will benefit from solid support to innovate, continue its development and diversification, both on the print than on digital.

This new House will be chaired by Jean-Jacques Guiony, Financial Director of the LVMH Group and member of the executive committee, who will carry out these functions in addition to those he currently exercises. Pierre-Emmanuel Ferrand, until now Managing Director of Lagardère News in charge of press and digital and former digital director of Canal +, becomes Managing Director of Paris Match. Jérôme Béglé remains at the head of the editorial team, as Managing Director of the editorial team and becomes the publication director of the newspaper.