Develop new innovative packaging to better eliminate it a few years later! This is the paradox that comes to mind with press routing. The hunt for single-use plastics provided for by the Anti-Waste law for a circular economy (Agec) had led to a new phase of research and development (R&D). From January 2025, subscribers will receive their favorite daily newspaper in their mailbox without an envelope.
The postal address is printed directly in a reserved space. The reasons for the successive reversals of the legislator being particularly opaque, recounting the twists and turns of this long-term soap opera would be a little laborious. With the help of Citeo, the Paper Technical Center (CTP) managed, with E-bliss, to provide a translucent envelope in heat-sealable and recyclable cellulose. Wasted effort! The easiest way is to remove it to reduce packaging at the source… Two functionalities are lost in the process: newspaper protection; the ability to insert documents and other bonuses. This is why publishers, to respond to this second functionality, will continue to use packaging and maintain envelope inserting equipment! However, the reality principle imposes itself: with the inexorable rise of digital uses, routing is not an activity of the future. That’s the moral of this story.
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