blow of slack – Invented by a travel agency in 2005, “Blue Monday”, or the most depressing day of the year, is in reality a pure marketing product. Many brands take advantage of this to make promotions
It’s the start of the week, it’s cold, the hours of sunshine are rare and the end-of-year holidays have passed. As if that wasn’t enough, the calendar says that Monday is the saddest day of the year. More commonly known as “Blue Monday”, this concept is not based on any scientific data but rather on a big PR stunt.
Yet we could almost believe it. The origins of “Blue Monday” date back to 2005 and are based on a pseudo-mathematical calculation put forward by British psychologist Cliff Arnall. However, in 2010 the latter revealed to the media The Telegraph that this calculation was in reality a marketing campaign for a British travel agency which had initially contacted him to define the ideal day to book his vacation.
-Is depression consuming?
Today, the marketing hype around the most depressing day of the year continues. Promo codes everywhere, communication campaigns, discounts galore… On social networks or in the street, brands are not skimping on the means to make the third Monday in January an excuse to spend. Thus, we observe travel agencies offering(…) Read more on 20minutes
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