Amazon knocks down prices, 10 sublime offers to discover this Thursday ⚡️

January 8, 2025 marked the start of the winter sales in France. For the occasion, all participating brands have launched a wave of promotions since today which target absolutely all product categories. Fnac, Cdiscount and even Boulanger display special offers, highlighting the most popular items of the moment.

For these historical players, it is one of the most important operations of the year, which allows them to empty stocks. And even sell certain products at a loss. Amazon is also in the game, and the American merchant is participating in the sales. It stands out with sometimes unprecedented discounts on references that are extremely popular with the public. With major brands like Google, Samsung, Bose, Xiaomi, Roborock, and even Apple.

All universes are targeted, with reductions ranging from -10% to -70%. Thus, it is possible to make big savings, in order to prepare for purchases for the new year at a lower cost. Although it does not have a dedicated section strictly speaking on its website, the American giant has added new products that it highlights with its famous “Flash Sales”.

After some research, we have therefore made a list of the best Amazon offers for these 2025 winter sales. As a reminder, the operation takes place over a period of four weeks, until Tuesday February 4. So you still have a little time to get your hands on that rare gem, and treat yourself to some great savings.

Sales, a separate French operation

Sales are one of the commercial operations most appreciated by the French. And for good reason, their origins go back well before the other events organized occasionally during the rest of the year, such as Prime Day, French Days, or even Black Friday, imported from the United States by Amazon in France at the end of the 2010s.

Unlike the latter, the sales dates are regulated by the government. Participating brands must respect very specific rules. First of all, merchants have an obligation to display products that are actually on sale – and these must also have been offered for sale for at least one month before the start of the sales period.

If they respect these conditions, they may be subject to a price reduction, which may go as far as resale at a loss (discounts lower than their purchase price), within the limit of the stock to be sold – and include the mention “Sales”. Concretely, you will therefore not find sales on products that have just been released, since merchants do not have the right to bring them in for the occasion.

That said, they take advantage of this to highlight attractive offers, which therefore do not (logically) include the mention “Sales” or explicitly indicating “Product not on sale”. For the consumer this doesn’t change anything, since they can still get good deals. For people who were not able to take advantage of the Black Friday discounts, this is a new opportunity that presents itself to them.

See offers at Amazon

Better than Black Friday?

During sales, we can also see similar discounts as during Black Friday. That said, on the most popular references, the stock goes very quickly, and you must therefore hurry to hope to have a chance to benefit from it. For example, Amazon offered the DJI Mini 4K drone for 239 euros, as on Black Friday. Victim of its success, the stock took no more than 48 hours before completely selling out.

This is valid on all products, and as for the summer edition, everything generally takes place during the first days of the operation, even if as we said, the sales last 4 weeks in total. Hence the importance of not waiting, at the risk of seeing the item you want go out of stock.

The government did not choose the month of January by chance for the winter sales. Many French people received their thirteenth month’s salary, or money for the Christmas holidays. As a result, they take advantage of sales to save money on their purchases for the whole year. It is an opportunity for them to equip or replace their household appliances, acquire high-tech products, or enrich their wardrobe at ultra-advantageous prices.

January being the month of white, it is also the best time of the year to renew household linen, and benefit from big discounts on throws, sheet covers, cushions, pillowcases, bedding, etc. Generally, we can say that the sales are just as interesting as Black Friday. Particularly on promotions targeting products that are very specific to the season, as we have previously highlighted.

See offers at Amazon

What products to monitor?

Among the offers that are worth it, we find numerous tech references, including Bose headphones and soundbars, which are very popular with the audiophile public. But also the Air Fryer, increasingly adopted by the French, and which not only allow food to be cooked in a healthier way than a conventional oil fryer – and consumes much less energy than a fan oven. , much more quickly.

Certain smartphones, such as the Google Pixel 8 Pro or even the previous generation iPhones (iPhone 13 and iPhone 14) are offered at reduced prices, making them much more affordable than during the off-sale period. For brands, it is also an excellent opportunity to highlight their winter offers, directly on their official website. As does Dyson, for example, or even Samsung.

The offers they put forward are sometimes more interesting than on Amazon, Cdiscount, Fnac, Darty or Boulanger. It may therefore be wise to take a look at their website, and potentially save even more. Otherwise, you should remember that during sales, merchants are required to offer a 14-day withdrawal period to allow you to return the products, and reimburse you in this specific case.

Amazon, but also some direct brands (like Dyson), offer 30 days. To succeed in the sales, we advise you to set a budget not to exceed, so as to avoid impulsive purchases. But also to compare prices at the different participating brands to find the biggest discount on the item that interests you.

To access all sales promotions, click here:

See offers at Amazon

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