Through this operation, FC Barcelona intends to design a new economic model, inspired by what is practiced in the United States, particularly in the NFL (American football) and the NBA (basketball). “The economic model for the marketing of these VIP seats, in Personal Seat License (PSL) format, represents a change in the paradigm of the management model for the exploitation of hospitality products, following the marketing trends already implemented by other sports organizations around the world, with a particular focus on the United States. For FC Barcelona, this operation means the creation of a new intangible asset, based on this new business model where investors acquire a VIP seat. and then load, if they do wish, to market it or use it themselves. In this way, the Club reduces the risk in the process of marketing this type of seats since the income is assured for the entire period of operation and the investors pay. : i) the license for the use of the seat for the entire duration of the contract at the beginning and ii) the price of the VIP seat per season”unfolds the press release.
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