Ultra Premium Direct 2025 – Chien – Chat

Ultra Premium Direct campaign designed by Hungry and Foolish

TV, digital, social media devices

First broadcast January 2025

Ultra Premium Direct, the French brand of grain-free kibble for dogs and cats, returns to TV with two new films directed by Rémy Cayuela (Addict). The films feature in one a young woman returning home discovering her interior damaged by her dog, in the other a man finding his living room devastated by his cat. But each of them shows full of understanding and love for their “dear” four-legged companion: fortunately, they save on the direct factory price of their kibbles, up to 40% cheaper. “Those who are dear to you should not cost you dearly.” Two endearing comedies which accurately depict a familiar situation experienced by the majority of those who live with a pet.