After the end-of-year holidays come the winter sales. Ideal for perfecting your winter wardrobe with the purchase of cozy sweaters and coats, or getting your hands on a new smartphone or games console at reduced prices, the sales create a certain craze in the same way as Black Friday , and this for a period of 4 weeks where men and women rush into their favorite boutiques.
And, if we know that there are four markdowns during this period with more or less attractive prices, a study carried out by Idealo, a European price comparison site, reveals the best time to go to the store and make even more savings. To reveal the average price of certain products during sales periods and therefore establish the best time to make purchases, Idealo based itself on the most sought-after items on its web page during the 2024 winter sales. Attention , the answer might surprise you!
The best time to go on sale depends on the products you want to find. But overall for fashion, it is the first week of promotions and not the last markdown as many may think which is the most advantageous. Moreover, “even if the difference – in price – can sometimes be minimal between weeks, it can save you around a hundred euros if you accumulate several items”, as the website specifies.
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