Deblock launches its first general public communication campaign

(Boursier.com) — Deblock, the fintech pioneer in the simplified management of daily finances and digital assets, announces the launch of its first general public communications campaign. Since Monday, January 6, 2025, the campaign has been deployed on several channels to introduce Deblock services to as many people as possible.

A “multichannel” campaign

For this first public speaking engagement, Deblock is relying on a multimedia strategy:

• Television : advertising spots will be broadcast from this Monday, January 6 in sponsorship, particularly on the show Daily for 4 weeks on TMC and all the weather on CNews for 6 weeks during the first quarter. Under the slogan, “Your card, your IBAN, your cryptos.”Deblock highlights the simplicity and transparency that have defined it since its beginnings.
• Display : from Thursday January 9, visuals will adorn the corridors of the Paris metro, offering increased visibility to users including a concept of comparison with other financial players in France. Two two-week campaigns are planned with a total of more than 1,000 visuals.
• Digital : collaborations with leading partners (influencers, specialized sites and traditional media) via integrations, interviews and product demonstrations will make it possible to reach connected and engaged communities on social networks…