EU plans strict requirements for fashion industry

The EU is planning far-reaching changes for the fashion industry. Cotton, one of the oldest and most important raw materials, may soon disappear from textile production. The anticipated requirements of the circular economy not only require innovation, but also put the industry under enormous pressure. The ban on cotton, as we are talking about it, has considerable consequences which seem not only ecologically but also economically questionable (chip: 02.01.25).

The underrated benefits of cotton

Cotton has proven itself over the centuries. It is biodegradable, renewable and less harmful to the environment than synthetic alternatives. Focusing on the ecological downsides, such as high water consumption or chemical use, ignores the benefits.

A sudden exit would deprive millions of farmers around the world of their livelihoods, with cotton production forming the backbone of local economies in many regions. The ecological benefits of new materials are beyond doubt, as the production of many innovative fibers also requires large amounts of energy and resources.

Strict requirements could stifle innovation

Planned European guidelines, such as the Corporate Sustainability Due Diligence Directive (CSDDD), appear ambitious at first glance. But in reality, they could lead to more bureaucracy and less flexibility. A forced shift away from cotton could bankrupt small and medium-sized businesses because they do not have the resources to develop expensive alternatives or invest in recycling technologies. The fashion industry needs solutions that are practical and not overwhelmed by unrealistic goals.

Are the alternatives really sustainable?

Often touted substitutes such as algae fibers, recycled plastic or wood fibers seem forward-looking, but their ecological balance is controversial. Recycled plastics in particular can release microplastics and are therefore contrary to the idea of ​​sustainability. Wood fibers, in turn, require the use of chemicals and interfere with sensitive ecosystems. Instead of blindly jumping into new materials, it would be wiser to improve cotton production. Advances in agricultural technology could reduce water consumption and chemical use.

A ban with global consequences

The impact of a European-wide cotton ban would not be limited to Europe. Countries like India, Pakistan and many African countries that rely heavily on the cotton industry would suffer significant economic losses. Additionally, such a ban could shift global textile production to Asia, where environmental regulations are often much less strict. The goal of sustainability would be reduced to absurdity.

A sense of proportion instead of actionism

A cotton ban may seem like a logical step, but it leaves many questions unanswered. Instead of overwhelming the industry, the EU should focus on gradual change. Improvements to existing production and realistic recycling targets would be much more effective. Sustainability must not come at the expense of economic stability and social responsibility. Only a balanced approach can make real progress without causing unnecessary damage.

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