2025 marks the start of an era that redefines how future generations will interact with the world. Named Generation Beta, this cohort of people born between 2025 and 2039 will grow up in a context where technology will not just be a tool, but an integral part of daily life.
The origins of Generation Beta
Generations are often distinguished by the significant events and technological innovations that shape their era. Millennials (1980-1994) grew up with the emergence of the Internet and the first cell phones, while Generation Z (1995-2009) evolved in a world dominated by social networks and smartphones. More recently, Generation Alpha (2010-2024) saw their childhood impregnated by the rise of artificial intelligence and connected objects.
The Generation Betawhich begins in 2025, represents the direct descendants of these hyperconnected generations. These children will evolve in a world where the boundaries between the digital and the physical will be almost imperceptible. Their daily lives will be marked by unprecedented personalization, whether it concerns their education, their health or even their social interactions.
According to Mark McCrindle, futurist and creator of the concept of “Generation Alpha”, it will grow with once-futuristic technologies, such as large-scale autonomous transportation, immersive virtual environments and wearable health devices, which will become mainstream elements of their daily life. This new generation thus embodies an era where technology is no longer limited to assisting humans, but is deeply integrated into all aspects of their existence.
Ubiquitous technology, but supervised
While technological advances will provide many opportunities, they will also raise unique challenges for Generation Beta. Unlike previous generations, these children will be raised by digitally native parents, particularly those from Generation Z, who have experienced both the benefits and dangers of modern technologies.
-These parents, more aware of the negative effects of screens and social networks, will probably prioritize responsible use of technology for their children. According to McCrindle, 36% of Gen Z parents consider limiting screen time a priority, a number that’s up from their elders.
Thus, Generation Beta could be the first to fully integrate technology into their daily lives while being aware of its risks. This duality – between technological immersion and careful regulation – will shape the way they interact with the digital world.
A world shaped by societal challenges
Beyond technology, Generation Beta will grow up in a world facing pressing global challenges. Among them, climate change and demographic developments will play a central role in their daily lives and their priorities.
The ideals of diversity, equality and sustainability, often held by their Generation Y and Z parents, will strongly influence their worldview. By 2035, Generation Beta will represent approximately 16% of the world’s population. A large proportion of them could live until the 22nd century, which places them at the heart of future transformations, whether adaptation to environmental crises or social and economic revolutions.
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