The puzzling billionaire Elon Musk changed his nickname on the character from the movie Gladiator.
Close to President Donald Trump, of whom he has become an important advisor, the boss of Tesla and SpaceX also swapped his profile photo for an image of “Pepe the Frog”a popular cartoon character who was however associated with the far right during the first election of Donald Trump and described as “sign of hatred” par l’Anti-Defamation League (ADL).
As usual, Elon Musk, the richest man on the planet, who bought Twitter to rename it X in 2022, gave no explanation for these changes which caused the buzz.
What allusion?
His new pseudonym may be an allusion to Maximus Decimus Meridius – the Roman general played by Russell Crowe in 2000’s Gladiator – and “kek”an expression frequently used by far-right Internet users and many trolls to replace “lol”.
Before changing his pseudonym, Mr. Musk published an announcement on X: “Kekius Maximus will soon reach level 80 in hardcore PoE”. PoE is an apparent reference to the popular video game Path of Exile.
Immediate effects
Following Mr. Musk’s change of pseudonym, the value of the memecoin Kekius Maximus – a cryptocurrency inspired by an internet meme – soared by nearly 1,400% on Tuesday afternoon, according to the site CoinGecko as Internet users are questioning whether it is a joke or a hidden message in favor of cryptocurrencies.
The billionaire will be one of the key figures during the mandate of Trump who appointed him to head a commission to “governmental efficiency”a body created to cut federal budgets, one of the workhorses of Donald Trump and Elon Musk.
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