Leclerc, Auchan Picard: the war for affordable Christmas menus
The show plunges us into the heart of a fierce competition between the giants of mass distribution. Leclerc, Auchan and the frozen food specialist Picard are engaged in a merciless battle to offer Christmas feasts worthy of the greatest restaurants, at unbeatable prices. With complete menus ranging between 10 and 20 euros per person, these brands promise the impossible: lobster, truffle, foie gras, all at knockdown prices. How do they achieve this feat?
Capital lifts the veil behind the scenes of this economic and culinary feat. The survey reveals the sourcing strategies, large-scale production techniques and trade-offs sometimes necessary to keep these prices attractive. Exclusive interviews with product managers and food industry experts shed new light on this price war and its implications for consumers.
Lire aussi : Vinted, Backmarket, Easycash.
Christmas chocolates in the face of the cocoa surge
Faced with a dizzying 300% increase in the price of cocoa in one year, the big names in chocolate confectionery are facing a major challenge. Capital takes a detailed look at the tactics deployed by iconic brands such as Ferrero, Lindt and Jeff de Bruges to keep their products accessible during the holidays, a period representing as much as 20% of their annual turnover. The show takes us into the laboratories of these chocolate giants, where we discover the manufacturing secrets and the innovations put in place to contain costs.
Between subtle reformulations, research into alternative ingredients and redesigned packaging, confectioners compete in ingenuity. The survey also looks at alternatives offered by private label brands, such as Lidl, Leclerc and Carrefour, which try to attract consumers with similar products at half the price. A particular focus is on the case of Rohan Confiseries, which took the radical decision to remove dark chocolate from its assortments this year. An in-depth analysis of the economic and taste issues of these strategies is offered, allowing viewers to make informed choices for their Christmas purchases.
Le Foir'Fouille, Centrakor: Christmas decoration at low prices
With an average budget of only 30 euros per household for Christmas decorations, the French are more than ever looking for good deals to light up their interiors. “Capital” opens the doors to specialized brands like La Foir'Fouille and Centrakor, for whom the holiday period represents up to 60% of annual turnover.
The show dissects the marketing and commercial strategies of these major market players. We discover how La Foir'Fouille focuses on low prices and rides the “prankster elf” trend, while Centrakor favors the “Do It Yourself” approach, promising savings and originality.
The investigation does not stop there and reveals the existence of private sales of Christmas lights, real bargains for bargain hunters. Through testimonials from industry professionals and decoration experts, Capital provides viewers with the keys to navigating this ocean of offers and finding the best value for money. The show also analyzes the environmental impact of these cheap decorations and explores more sustainable alternatives emerging on the market.
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